What is a customer profile? There’s a common confusion among the different types of profiles and personas you should create to effectively market your products or services to the right audience. That’s why we’ve created this step-by-step guide to creating your customer profile, why it’s important in marketing, and the benefits. Read on for helpful tips and 6 real-life examples of customer profile templates.

Build brand awareness and boosting trust are just a few of the many benefits of content marketing. Want to learn more about why content marketing is widely considered such a powerful tool for B2B businesses and B2C businesses? Read on to find out.

Ranking for organic search takes time and effort. Using free keyword research tools to optimize your content is a great place to start. Read on for a list of helpful tools and how to use them.