Content marketing and writing work

I’ve worked in content marketing for nearly a decade

Helping startups, scaleups, established companies, and small businesses grow.

Below are some of my accomplishments 👇

(Warning, I’m a writer, not a designer.)

 

How I’ve helped my clients 🚀

Shopify

I work on freelance projects for Shopify Retail and Shopify Plus. I’ve been writing for the Shopify Retail blog since 2018 (both net-new articles and updates). Many of my articles rank #1 on Google and have monthly pageviews ranging from 3K up to 100K+.

I’ve also worked on content and SEO strategy, email newsletters and nurture sequences, case studies, and guides like The Future of Commerce Trend Report and the Omnichannel retail guide. For examples of emails and guides, please get in touch.

“Alexis came onto a complex project that involved writing and localizing a lengthy report for 4 different markets. Despite tight timelines, Alexis did a brilliant job of turning a hefty scope into clear, data-informed, actionable content that made a real difference to our audience. She was also a treat to edit–she’s thorough, structured, and brings great clarity of thought to the work she does. She really felt like an extension of our team.” — Lauren Sudworth, Head of Content Marketing Shopify


Photoroom

At Photoroom, I’m currently leading the thought leadership and guides content stream for its blog. This includes developing a content strategy, writing, image creation, user and expert interviews, and distribution planning.


MONEI 

As the first and only content hire, I developed MONEI’s content strategy and production processes from the ground up. 

Here are some of the achievements I’m most proud of: 

Launched and spearheaded MONEI’s blog content strategy, publishing nearly 100 articles. 

Created content for over 50 landing pages

Reduced customer support tickets by improving and maintaining MONEI Support

Improved user onboarding, by implementing email nurture sequences as part of the customer lifecycle marketing strategy.  

The content I created drives over 200K impressions and 10K clicks per month, resulting in 1500 to 2000 conversions (signups) per month

Organic search is the top user acquisition channel followed by direct and paid search. 

“Alexis’ unique point of view as a former ecommerce merchant is evident in the content she produces. She provides actionable tips and educates customers in all stages of the funnel. She has taken ownership of content at MONEI and fits right in with our team.” — Alex Saiz Verdaguer, CEO MONEI

✨ For examples of email campaigns, nurture sequences, and guides

 

Past & present clients

Shopify.png
MONEI.png
CartHook
Kaizo Logo.png
JULAHAS logo.png
 

What people are saying

Alexis came onto a complex project that involved writing and localizing a lengthy report for 4 different markets. Despite tight timelines, Alexis did a brilliant job of turning a hefty scope into clear, data-informed, actionable content that made a real difference to our audience. She was also a treat to edit–she’s thorough, structured, and brings great clarity of thought to the work she does. She really felt like an extension of our team.
— Lauren Sudworth, Head of Content Marketing Shopify
I found Alexis quite by chance when she happened to feature my business in one of her Shopify blogs about Customer Service. I liked her writing style and wanted to know if she could work with me on the blogs for my brand JULAHAS. We have only had a few sessions together but I already see results, which is incredible! There is a lot of research and work that goes into SEO and Alexis isn’t afraid to get the job done. It’s a lot of fun working with her and you feel like you have come away from every session having learnt something new and useful.
— Kanak Hirani Nautiyal, Founder JULAHAS
Alexis’ unique point of view as a former ecommerce merchant is evident in the content she produces. She provides actionable tips and educates customers in all stages of the funnel. She has taken ownership of content at MONEI and fits right in with our team.
— Alex Saiz Verdaguer, CEO MONEI
I can always count on Alexis for three very important things: producing high-quality first drafts on time, smart suggestions for new content, and articles that are consistently some of our top performers. She makes my life as a content manager much easier!
— Kameron Jenkins, Content Lead Shopify Retail Blog
It’s been an absolute pleasure to work with Alexis. Her organisation, creativity, and execution made the content creation process very smooth. She displayed an obvious knack for SEO with all of her articles ranking highly on Google, providing an integral stream of organic traffic for our site.
— Robbie Rogulj, Marketing Content Manager
Beyond being thoughtful, communicative, and highly attuned to the SaaS space, Alexis has built up a remarkable SEO presence through a deep library of relevant and helpful material.
— Tom Logan, Co-Founder & CEO Cohley
Alexis is detail-oriented and organized and shows no hesitation in jumping into a project and directing the show. As business owners, we wear many hats. We have very little time to spend ‘in the weeds’ so-to-speak on the details that go into marketing and content efforts, and it’s such a relief to work with someone who demonstrates an understanding of this through proactive ideas and swift action.
— Jackie Minchillo, Co-Founder Pineapple Development
It’s difficult to find a true digital maven but Alexis is that gem! She has deep knowledge of the ecommerce space and expertly communicates that knowledge in the content she creates. She is the most reliable resource for trends and an excellent thought partner.
— Erin Lopez, Founder IV Consultancy
Alexis Damen Content Marketer & Writer

Get to know me

I’m a Shopify merchant turned digital marketer who specializes in content marketing and writing for SaaS and D2C ecommerce companies. I occasionally write about small businesses and content marketing on my blog.


👩🏻‍💻 Interested in working together? Get in touch